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sean — Thu, 12 Nov 2015 02:20:05 +0000

il a host of BMW branded products ranging from T shirts and jackets to golf equipment and even toy cars for toddlers.

The brand shops would be established in India in 2007, its first year of operations Moncler Down Jackets in the country, and will be aimed at promoting the BMW brand across the country, BMW India president Peter Kronschnabl told The Times of India.

"Merchandising and accessories will form core of our business strategy in India. It helps build the brand profile and the products sold through these outlets which would initially be part of our vehicle retail network would be part of this brand building exercise,"Kronschnabl said.

A BMW badged toy car would retail for as low as Rs 3,500, and the firm plans to introduce a whole line of toy cars and bikes in this category cheap moncler coats black for men to woo the young ones. The other products to be retailed through this network will include special BMW key chains, watches and even 'dinky'cars.

The products, sources said, would initially be sourced directly from its international supplier and marketed in India.

The toy bike would be the only BMW two wheeler to hit the Indian shores for some time now. "We have no moncler vest black for men plans to enter the bike market for now. certainly not in the short and mid term. But in the long term, moncler coats grey on sale for women that is may be 10 15 years down the line, we may revisit this plan,"he said.

BMW had first forayed into the Indian market about a decade ago in a joint venture with the Hero Group of locally assemble and sell high end bikes. The venture had, however, failed to take off, forcing the firm to abort this venture.

In its second coming, the firm intends to focus on selling premium cars under the BMW badge. BMW is investing around Rs 110 crore to set up a plant at Chennai to produce 3 Series and 5 Series cars.

"Within the next week, we will have the BMW financial venture in place in India. We are talking to some financial institutions for financing schemes for our cars,"Kronschnabl said.

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