nefhazlswv on "A Revenue Problem"

nefhazlswv — Wed, 04 Sep 2013 20:35:22 +0000

A Revenue Problem,louboutin shoes Best Buy (NYSE: BBY) reported this morning,Christian Louboutin Bags; here's the short version: THE CONTEXT: Its adjusted earnings beat Wall Street expectations, but revenue fell short as the company faced tough pricing competition during the quarter. The company has been working on a turnaround plan as it faces increased competition from online retailers and discount stores. Revenue was off 10%,michael kors hamilton bags, which shouldn't be happening if the company's pricematch was actually doing what it expects,cheap red bottom shoes, which is to entice people to buy locally rather than over the Internet. This strongly implies that either it is not really pricematching in a form and fashion that consumers are willing to deal with or the stores suck, the retail experience sucks,Kate Spade outlet, and thus the customers are buying online even though it's not cheaper. There are plenty of firms that will "pricematch" if you catch them with a higher price than someone else,2013 christian louboutin. That sort of policy runs the risk of leaving a bad taste in the consumer's mouth if it happens all the time,michael kors bags for cheap. What this says to the customer is that you believe they're a sucker in that you'll post a much higher price but take less if and only if challenged,michael kors tote bags. Some people think that's just fine, but others will think back about all the previous times they were in your store and presume you robbed them during those previous visits. If that's the takeaway they get from your policy there is a very real risk they simply turn around and walk out. The message being sent is similar to instructing your cashiers to short everyone who pays with cash by $5 in their change, but to immediately fork the $5 over if challenged. The first time I catch you and you immediately give me the remaining $5 I am going to think about the previous times I was in your store and wonder exactly how many of those times you stole $5 from me and got away with it. Think about it. It is my premise that treating customers like sheep to be shorn while deferring the shears if someone squawks is exactly the wrong thing to do and risks a severe and fatal customer backlash. You may get away with it with some percentage of the customers,Moncler Jackets On Sale, maybe even most of them,Discount Moncler Jackets, but anyone who is offended by that sort of tactic is unlikely to come back and shop in your store again.
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