Amazon's cloud business a harder sell in post<br><br>SAN FRANCISCO/SEATTLE (Reuters) This spring, Taser International Inc won a small but high profile contract to supply body cameras to the London police. But the deal nearly collapsed over one issue: where the video footage would be stored. The fact that Amazon did not have a data center in Britain was a deal breaker for British officials,moncler doudoune pas cher Ear,woolrich online store, according to Taser.<br><br>The case is an example of the challenges that Amazon faces as it works to expand its cloud computing business, known as Amazon Web Services (AWS). In cloud computing,abercrombie france pas cher, clients store and process data on remote servers accessed by the Internet, as opposed to storing information in local servers. National Security Agency's surveillance programs 18 months ago, government agencies and companies around the world have been evaluating where they keep their most sensitive data.<br><br>Some larger companies have grown wary of relying too heavily on Amazon's public cloud servers, preferring to store data on their own premises or work with cloud providers that can offer them the option of dedicated servers the so called "private cloud" model,piumini moncler, technology consultants say.<br><br>That has opened a door for rivals such as Microsoft Corp, which has won over some companies by giving them more direct oversight of their data in the cloud.<br><br>"Edward Snowden did more to create a future with many clouds in many locations than any tech company has done," said Steve Herrod, the former chief technology officer of VMware Inc, now a venture capitalist at General Catalyst Partners. online retailer.<br><br>Amazon "must be definitely more localized," said Gordon Muehl, chief technology officer of security for German business software maker SAP.<br><br>For now,woolrich outlet roma, Muehl said he does not expect SAP to work with Amazon on many upcoming projects due partly to data location issues.<br><br>Amazon said demand for AWS, including in Europe and Asia, has never been stronger,chaussure louboutin pas cher, and that any contracts lost to rivals are the extreme exception,air max pas cher homme, not the rule.<br><br>The company plans to build data centers in every large country over time, according to AWS chief Andy Jassy. This spared many startups from the high cost of managing their own computer servers.<br><br>Executives have said they expect AWS to one day be more valuable than Amazon's $70 billion retail arm.<br><br>Since its launch,louboutin,piumini peuterey outlet Ideas, AWS has amassed five times the computing capacity of its next 14 rivals, including Microsoft, Google Inc and IBM, according to Gartner. Jefferies estimates that AWS revenue will more than double from 2014 levels to $10.5 billion in 2017, faster than the market overall.<br><br>But while Amazon remains dominant, its advantage is also narrowing. According to Synergy Research Group,moncler outlet roma, AWS held a 27 percent market share in the third quarter of 2014, compared to 10 percent for Microsoft's Azure cloud business. Azure, however, grew 136 percent on a rolling annualized basis in the quarter, while AWS grew 56 percent, according to Synergy.<br><br>Microsoft is willing to work with third party data center managers, such as Fujitsu Ltd or Outsourcery Plc, when clients are required to keep data within a country's borders.<br><br>The software company is also willing to help companies add cloud capabilities to their existing data centers, a "hybrid" model that Amazon has only just started to offer.<br><br>"Having a hybrid cloud does provide an advantage over AWS," said Garth Fort,hogan outlet MRW I leave a pa,nike air max 1 pas cher, general manager of Microsoft's cloud and enterprise marketing. "Privacy, security and compliance are important areas that businesses consider when they make the move to the cloud."<br><br>About six months ago,woolrich outlet italia, a small team at the British bank Barclays Plc selected Azure over AWS to power some development and testing work,hollister co france, two people familiar with the project said.<br><br>The team picked Azure because of its private cloud option, along with Barclays' existing familiarity with Microsoft's data center software, the people said. A Barclays spokesman declined immediate comment.<br><br>Microsoft can draw on the corporate and government relationships it has cultivated over decades to peddle Azure, experts said. AWS has only just started to build such ties.<br><br>"The name Microsoft is helpful in dealing with large insurance companies," said Patricia Renzi,air jordan site officiel, who runs the life technology solutions unit for Milliman, an actuarial firm which sells applications to insurance company clients.<br><br>Many of those insurance companies,air max pas cher, which crunch data to produce financial risk models, are in Europe and already work with Microsoft. Amazon does not have that advantage,moncler outlet roma, Renzi said.<br><br>Amazon Chief Technology Officer Werner Vogels said AWS's public cloud meets the security needs for most customers, including banks, drug companies and government institutions. Many of those companies can move large chunks of services to AWS while keeping control of core functions themselves,parajumpers pas cher, he said.<br><br>"It's not an all or nothing story," Vogels said in an interview last month. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.
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