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Political

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  • Started 12 years ago by rgj6me3zf2p

  1. rgj6me3zf2p
    Member

    <p> P (Political) politics, government, the legal environment analysis

    fitness market because the basic state policy in favor - to promote "national fitness campaign," less constrained by government regulation. As vigorously to create the image of sports power, the government started early in order to bid invested heavily in building a new stadium. The country is also actively building a new stadium, wishing to bid for a slice of the international and domestic all competitions, but also to enrich people's lives, from the sports industry operators to increase investment in fixed assets investment, increase local GDP, tax increases revenues. In such a backdrop, the market began to robust growth gym. In the health club building, the larger the risk of fire and other safety hazards to some uncertainty due to not pass inspection, delay opening, out of business. But as long as doing construction supervision, the problem is easily solved.
    E (Economical) analysis of the economic environment
    's GDP growth rate has been the world leader, but we also clearly recognize that, although fairly well-off, but the gap between rich and poor continues to widen, regional disparities also widening. Annual income of hundreds of white-collar multinational super one hundred thousand yuan, Guangzhou and other places rich constantly emerge. With rising living standards, the Engel coefficient is declining, which means eating and food expenditure as a proportion of household income on the decline, more and more consumers to income into entertainment and education investment aspects. People's entertainment is no longer just watching TV, karaoke OK, but penetrated into all aspects such as tourism, Internet, outdoor sports, fitness, beauty and more. Usually work stress, pressure, light white-collar workers more leisure time and want to maximize the effectiveness of the pleasures in the end.
    There is a phenomenon that reflects the economic development, which is commonly referred to as "skirt phenomenon," Ms. skirt shorter, more affluent people's lives. In other words, the higher the income, the more people pay attention to beauty, will pay attention to their image. This is to a large extent to the fitness market immeasurable space. Satiate, people began to pay attention to their image, healthy diet. Without which men do not want and Arnold. Schwarzenegger, like the eyes of the opposite sex to attract more; none of Lady does not want to have a model-like figure and the devil. Light, increasingly westernized lifestyle of white-collar women are increasingly aware of the importance of good body and irreplaceable. They realized that a good figure will increase their access to more material wealth and access to better material life chips is their competition youth of the capital, is that they remain a source of fascination, or even family harmony guarantee. The GDP growth rate has remained very high, the number of foreign-funded enterprises to enter each is also growing rapidly, the introduction of advanced (paid) considerable number of personnel, market development potential.
    S (Social) social, cultural, demographic, educational environment
    people's behavior is a combination of: It is its own unique character and with his (her) life, in particular the social and cultural fields kinds of pools interaction forces and interactions combination. Relatively strong herd mentality of people, ideas and ideologies and behavior
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    Posted 12 years ago #

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