<p> basketball shoes in North America is a big market of $4500000000 per year, the need to make a difference in the shoe market, Adidas is not without understanding. In fact, Adidas is good at doing a good job in the field: the United States in 2014, Forbes, the athletes' income standings, ranking 20 of the players and Adidas have a sponsorship contract with as many as 12, Adidas a total of these players spent about $40000000, is a very cost-effective business. But Adidas's game for the United States basketball players, but not as successful football so successful. </p>
<p> Derek · Ross, Adidas in the North American basketball market rare success stories, in 2008 Ross became the NBA champion show, Adidas to 250000000 u.. Ross has brought $10 million in sales for Adidas, even though he has been out of the season for 2012 years, and he still has 25000000 dollars in his influence over the year, selling $40000000 in 2013 and the highest sales of Adidas's star. Ross, the contract period, the knee injury three times, but in the latest NBA 2014 star players in the shoes sales list, he is still fifth u.. </p>
<p> Ross's light does not explain the full success of Adidas's basketball shoes sales in the United States, the selection of another big star Dwight · Howard's shoes in the United States has been poor sales. 2013 was only $5000000, 2014 is a year on year fell by 70%, only $1500000, which is equivalent to the Nike basketball club Lebron · James signature shoes two days of sales. James shoes 2014 sales compared to 2013 rose by $40000000, to $340000000 in the top of the star shoe top. </p>
<p> top eight list, three people speak Adidas, and the rest belong to Nike's star, Adidas three players in 2014 shoes sales total is $12.2%, only 41500000 of James. In the 2014-2015 season, the total number of NBA players in the shoe brand, Nike is also far ahead of Adidas, according to the statistics of tiger,nike tn, there are 283 players wearing Nike brand shoes, Adidas's contract number is 70. Nike basketball shoes on the market in great success is in large part because Michael & middot; Jordan, Adidas in the 1980s did not choose "Michael Jordan, then that fans prefer taller players, Nike caught the huge potential of stocks. 30 years later, Jordan has been retired for 10 years, but Nike's Jordan brand has continued to increase, last year, and created a new high of $2600000000. </p>
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