timberland pas cher over its main rivals in the industry. This is because the marketing of Nike has been efficient and effective in their jobs by practicing good measures that includes; frequent monitoring of other competitors products, constant improvement of its products quality to meet the ever increasing market demands, provision of social support and community projects such as providing scholarships to needy students and sponsoring sports events in various parts of the world and employing sound financial management techniques as well as constant evaluation and control measures of the company. Chart 1: The chart below shows Nike Company's stock growth in percentage compared to is competitors and also the S P500 index; sourceConclusion An analysis of a company's internal and external environment remains an important aspect of a company's strategic planning process. With cut-throat competition being observed in the markets, a company has to come up with strategies that can make it maintain its market share. As Kotler, Philip, Keller and Lane (2005) observes, today's business world is very competitive.
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