<p> it is undeniable that, in the era of new media, advertisers and opinion leaders, traffic patterns and note patterns have undergone great changes, how to deal with and take advantage of this change is a challenge for all media platforms.In fact, this is Sina Plan Z digging deeper content value movements. This mainly includes two aspects, one is to reduce the cost of trades advertising. The transaction costs include matching costs and valuation costs, namely the former Sina blog advertising distribution mechanisms, the latter is a full media Sina blog ranking. The second aspect is the organization, bloggers original content integration platform has been advertising resources, "1 + 1 is greater than 2" effect.Sina build vertical advertising platform for customers to undertake subcontracting native advertising project.</p>
<p> and then letting the platform through the project, the client and the precision of advertising from media users to effectively docking on the platform according to their region, category and influence demand publishing, vertical advertising delivery for different categories of bloggers to undertake the project.</p>
<p> so that bloggers can not only play together in Sina blog, it is possible to achieve sustained development.Sina z plan, from business point of view, is a chain remodeling carried Sina blog.The first factor is the human chain. Sina plans from the national selection 100 90 Young writers have the potential for a period of one year, young writers camp culture, in a systematic course, the famous way of training, and by publishing books, anthology compilation of publicity, making it the new generation of young writers.And even a lot of these new bloggers, content optimization, creative motivation strong, but often suffer from nameless. In this regard, Z plan also includes incubation program, developing talented writer. For hatching from the media, Sina,golden goose outlet, Sina Weibo, Sina blog and Sina Media Matrix will provide a full range of channel support. In return.</p>
<p> the general public is also familiar. Headlines today, one hundred Baidu, Sohu from the media, various media platforms from a variety of cash flow plan to attract high-quality content creators. Carrying 100 million dollars in Series C round of financing, the valuation of over 500 million dollars in potential, today's headlines "subsidy content creation, single monthly base income of at least 10,000" is always in the limelight.In this wave of din, it seems to have been forgotten since the media platform - Sina blog, but also by the tenth anniversary of the machine, launched its own plan from the media, "Sina Plan Z." Plan Z Sina blog platform, Sina for the whole media business, through new client, business model, a comprehensive upgrade of the business section.</p>
<p> Sina shares with channels and brands, and in the early to income, support from the media to be independent from individual content creation enterprise development, and then, with the hatch from the media signed a long-term cooperation agreement to achieve holding. In other words, I give you the channel, and then enjoy each fame and fortune, and people realize the depth of the platform binding. As many celebrity helped popularize Sina blog, the appeal of its new generation of young writers incubator program is self-evident, & nbsp; new original premium content most powerful, on the platform of premium content effectively put themselves into fame and profit on the platform, they can enhance their own influence.Of course.</p>
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