Text "scattered money", the two appear "McDonald's" text "scattered money", the two appear "McDonald's" Beijing Normal University, elementary school textbooks<br>N reporter Li Jianfang text /<br> <br>Experimental Primary School in Fuzhou reasons for concern four years (4) class party Qiu students on reading the language of the text "scattered notes," a text, find the article mentioned twice,http://store.shopping.yahoo.co.jp/mamapan/1600t007.html, "McDonald's" meals outside the foreign brands. In his view, such a language textbook brand names, there are suspected of advertising.<br> <br>To this end, he initiated a survey in the class, the results showed that: 30% of students think, read this article to deepen the understanding of the McDonald's, as well as students and even "McDonald's" in the name Temptation too DC saliva.<br> <br>McDonald rewarded with free advertising when suspected<br> <br>After the teacher finished book "scattered notes," a paper in fourth grade, fourth grade students experiment Fuzhou Qiu Fang Recall the lesson at home, suddenly found textbooks actually appeared twice "McDonald's",http://wxianguo.com/thread-8995-1-1.html, he felt a little strange.<br> <br>"Scattered money" is the Beijing Normal University Press published the fourth grade book on the language of a text to the effect that, Festival City Azeri crowded subway station,babyliss curl pas cher, a stranger's money scattered in the car door, the hero of the "I" and Li Ming pick up the scattered money, and finally a lot of points scattered the money back in the hands of man. Let Qiu Fang was surprised that the article referred to McDonald's twice - the first paragraph refers to "I'm a little hungry, see home next to McDonald, wanted to pull Li Ming go," he said in the last paragraph, " than to buy a full set of "Tintin", and eat a McDonald's happy. "<br> <br>Such words appear in textbooks count ads? Fang Qiu Internet search of the investigation, that this can be described as "embedded advertising." And he found the article the author is unknown,http://eye.catfood.jp/kousin5/apeboard_plus.cgi?command=read_message&msgnum=40//, the word in the article McDonald's does not matter, but the hero of the "I" but then eat "McDonald's" has a great interest in the eating, "McDonald's" as a really good "reward "essence of" McDonald's "played a free publicity effect.<br> <br>The child's original idea to get the teacher's appreciation<br> <br>"I did not expect the child to have such a discovery." Fang Fang Qiu's father told reporters, Fang Qiu found the problem, and he made a communication and children, he affirmed the child's views, but also to continue to support your child in this matter for investigation and research.<br> <br>Fang said that McDonald's and other Western fast food advertising is now pervasive, and "McDonald's" brand appeared in primary school textbooks did wrong, let the children outside of the ocean food produced more interest.<br> <br>In the teacher's proposal, Fang Qiu made a small survey in class and found Sancheng students that reading this article will deepen understanding of the McDonald's that 70% of students at least once a month to eat McDonald's,http://modernserve.com/forums/index.php/topic,439028.msg444142.html#msg444142, including foreign outside meal. Thus, Qiu Fang wrote a "textbook for McDonald's should not do" advertising "," the survey report, sent a letter to the kit editor, Professor Zheng Guomin,karen millen outlet, Ma Xinmin.<br> <br>"I taught for many years, also taught this lesson many times, not only over the years not one student to reflect this issue,karen millen sale, I also have not noticed." Fang Chen Feng Qiu homeroom teacher admits she Qiu appreciate each other. " Fang Qiu understanding is very strong, usually like reading, is the class of 'little genius'. "<br> <br>Experimental Primary School in Fuzhou Wang Guoguang,http://store.shopping.yahoo.co.jp/spark-inc/kit-35w-h3c-115.html, vice president told reporters that the school knew about it, real small, so students have the ability to think independently is very valuable. He agreed with the child's view that such a brand words in the textbooks, "definitely wrong."<br> <br>Publisher: they convey the sublime rather than brand<br> <br>It is understood that the majority of primary school language teaching materials Fuzhou using the People's Education Publishing House, Beijing Normal University version with less than. Fuzhou City Board of Education primary school language teaching materials Approval Committee members expressed a name is Lin, textbook compilation is a very prudent thing, publishers are less likely to do business advertising implants, there may be edited when the trial did not realize that publicity generated.<br> <br>Reporters this issue back to the Editorial Department of Beijing Normal University Press,karen millen dress, while the students wrote letters also transferred textbook editor Press. Subsequently, the reporter received a basic education branch Beijing Normal University Press,http://tuonela.s138.xrea.com/lightbbs/light.cgi?res=737,babyliss curl pas cher, edited by Wang's call back, he told reporters, publishers of Fuzhou, Qiu classmates letter very seriously, and immediately get in touch with textbook editor who learned that they did not receive letters to the students, they are about the incident in the newspaper to reflect before.<br> <br>Wang editor said, this text prototype is September 2005 published in the Beijing Youth Daily, one of the real news, writers through the perspective of pupils to write this article, in order to pass and carry forward the social truth, goodness, nice. McDonald's, "Tintin" and other words that appear in the article, which was intended to set off a small hero's character quality, absolutely did not want to publicize the brand's tribute to the idea but did not have contact with the related companies. He said that the Ministry of Education Press materials each selected articles have very strict rules, Beijing Normal University Press,http://www.codesria.org/spip.php?article2487, and never could do branding for certain businesses, did not think the objective of the publicity caused by the result of the brand,http://www.xinkeji.com.cn/news/html/?39367.html, which is prepared those who had not thought of.<br> <br>"We are very grateful that pupils ask questions Fuzhou, the children also appreciate this independent thinking, the ability to find the problem. Among the new materials are currently being revised, we will adopt the views of students Qiu Fang, Cancel" scattered money "mentioned and the brand name, and the maximum to avoid misunderstandings in the future caused by such problems. "Wang replied the editor so.<br> <br>(Original title: Fuzhou primary: text in placement)<br><br>
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