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mainland China market last year

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Started 10 years ago by lpspc451669

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If ordinary customers "overconfident" into the luxury goods shop again, to do "do not always receive a warm salesperson courtesy and patience shopping guide" psychological preparation. LONDON March 19 news: According to "Youth Daily" reported that, from disuse into the store,http://store.shopping.yahoo.co.jp/gion/rm-4200v.html, the clerk who was dressed eyes looked up and down, answered contemptuously asking price, the store is also able to escape out of the back talk. After 3? 15 consumer welfare Recently, many consumers to the newspaper reflected the general store in the luxury customer has suffered a similar arrogance "soft discrimination" attitude. World Luxury Association report released by the end of 2011, mainland China market last year, the total consumption of luxury goods reached 10.7 billion US dollars, accounting for a quarter of global share, China is expected to surpass Japan in the first quarter of this year, becoming the world's largest luxury consumer goods, also recently reported that the highest priced luxury goods in China. However, when the consumption of luxury goods more and more people into the field of vision, and their level of service is not also keep up with the price level? "Reporters Experience Aunt work was asked: "Do you want to buy a few million?" Recently, the reporter received a retired aunt Ms. Tian reflect, saying that she accompanied the children to go with a car 4S shop is located on the Huqingping,http://www.husmus.is, was trying to look at the car, entered the shop suddenly want to last toilets, but their children are surrounded by a door to explain the enthusiastic sales staff, themselves were crowded out, ask where the bathroom is also from disuse, "it was really worried to death, so I exclaimed." Miss Tian He said that there was a lady to tell her, "you are not to look to buy a car." March 13 afternoon, the reporter saw a shopping mall in the vicinity of Hang Lung Shen aunt dressed in ordinary clothes, Shen aunt 40 years old, earlier this year just to Shanghai, Jiangsu home to work, now a waiter in a restaurant, doing part-time part-time leisure, monthly income of only 2,000 yuan. Shen aunt said, the same day just to rest, and a fellow walk out and see, "said the expensive stuff here, and I wanted to see strange." Reporters Shen aunt took the opportunity to follow wandering several luxury boutiques. DIOR men's clothing and luggage at the counter of Hang Lung Plaza, Shen aunt asked a male waiter, "I want to send her husband a watch, what more appropriate?" The waiter looked up and looked a sink aunt, asked: " you want to buy a few million? "It is understood that the store sales up commodity prices is 100 million-a watch, millions of product does not in fact exist. Then the waiter Shen aunt wanted her to tell us about the product, the waiter After a brief answer will remain silent. However, when the reporter picked up a pair of shoes, the waiter immediately said: "This is our new year, and several are back row, can pick and choose." Before and after the attitude does not seem the same. Bentley Hall: "This is not a place to rest." Recently, in order to understand the current status of luxury shops and services, the reporter visited several luxury shops. First came to the intersection in Beijing Hing Shanghai Bentley Motors showroom,scarpe mbt, "Every passing pedestrians from Beijing West will be full of noble and elegant Bentley British exhibition attracted more exhibition hall will be distinguished, elegant Bentley shaken ", which is on this site Bentley Shanghai exhibition halls description. Indeed, as they advertised, English hall determine very impressive, the reporter saw at the store entrance, Continental Flying Spur, Mu still other types of five luxury luxury cars lined up, many passers passes will slow down, inquire about it across the window, eyes cast to appreciate. When a reporter walked into the hall as a visitor, a staff member sitting at a desk in front of an independent and another two staff members are farthest from the door of the store is still a the vehicle maintenance work. See a visitor at the door, the door staff habitually stood up, three-store staff to continue their work. After 10 minutes, reporters before a value of about 400 million Continental GT sports car stopped, the sales staff is always standing in the doorway play phone, you do not have to intend to introduce or service. But when reporters on the empty sofa in the exhibition hall just sit down, who had been playing with the staff of the phone, and immediately came over and asked the reporter had come, and said, "This is not the place to rest,karen millen sale," it is clear that they have reckoned clear of reporters generally "worth" in Xiazhukeling. Reporters said he is waiting for the boss to buy a car, heard the staff immediately gentler attitude, he said, "Then you slowly and so on." In this case, the store no other person. It is understood that Bentley since 2002 officially entered the Chinese market, the Chinese market is one of the highest grade automotive brands, ranging in price from 3 million to 18 million. Store in Shanghai last year, Bentley Bentley dealers worldwide rankings, has lined up second in the world. Bentley has this to say on the official website of Shanghai, "Shanghai as a distinguished brand of exclusive agency, not just selling cars so simple, more importantly, is closely linked to each other to provide a series of services, so that customers feel the full and meticulous care, enjoy still prominent statue of courtesy ", and press reporters to visit the actual effect, they seem only to eyes that the" customer "service, for there is no" accent customers' patronage who empty sofa also can not just sit. LV "to face" DIOR refused to introduce Reporters came to the counter glasses LV store Huaihai Road, indicating they want to buy a pair of sunglasses for my girlfriend, face similar "oval", the reporter received a waiter politely said: "Sir, please wait, let me another waiter takes you choose. "After a child, another waitress came over, very bluntly say" I'm not 'oval' ', then straight away. Reporter confused, do not know who is angry staff, which is born of Siemens gas? Before DIOR watches counters, the reporter wanted to help explain the waiter watches styles, waitress, pointing to the glass cases, said: "Here, look at yourself." When asked about the price, the waitress said: "You ? to which grade of more than 30,000 to more than 400,000 have "reporter asked, pointing to where a watch, can come to see, given the waiter saying:" we are here to watch high-level customization . the "the reporter asked:"? that how a custom farnesyl "waiter did not do further introduction, continuation and chat beside a waiter. Reporter visited the survey summed up in the many luxury stores like attitude: just left the door the moment, the store salesperson will sweep to the eyes, the man looked up and down, as if you score; if you casually dressed to visit a luxury store, a little more to go two counters, the waiter would not followed, but far from looking at you. And the obvious "extraordinary gas field," the guests into the store will have been in service more than the whole "siege." Peace Hotel was expelled rest outside the window In Shanghai, the Peace Hotel, though not luxury retail outlets, but those grades but did not allow the luxury shops. Reporters call the Peace Hotel, the current price of the most expensive was told a Riverview room, per night 12,000 yuan, plus 15% service charge, but also the most expensive 2200 yuan per night, not counting fees. The historic Peace Hotel is known as "the first floor in the Far East," the reputation of European architectural styles, the classic rotating the hall door, the lobby floor paved with a milky white Italian marble, bronze ornamental engraving tip chandeliers, luxurious and elegant, and several restaurants will guest room inlaid with exquisite Lalique art glass ornaments, bird screens, Feige wings, fish shallow Xiang, exposure to which, people will think this is not just a hotel,http://www.postyourflasher.com, it is a work of art. But for the Peace Hotel description,babyliss curl secret, can only flow in the text, if you are not going to stay, and would like to go visit them, it may not be as into the other hotels so random. Mr. Chen told reporters reflect their own experiences into the blocked: Chen is a intellectuals, who wanted to write a book about the Shanghai customs, which want to enter the well-known Hotel Shanghai Peace Hotel to feel the atmosphere,http://thomassankara.net/spip.php?article1353, but when the door was security blocked, was told that if not here, then not be admitted. March 13, the reporter went to the Peace Hotel is located in Nanjing East Road, a few passers-by leaning on the hotel's glass windows break, standing next to the two vendors selling small toys. A few minutes later, a hotel staff member came over, "Do not sit here, the image of the hotel is not good, the impact of foreign guests in the mood to eat inside." Then, a few passers-by had dispersed. When a reporter said the hotel would like to enter the time, the staff smiled and said, "open to visitors," only into the consumer can, at this time the reporter did not indicate whether consumption. Ten minutes later, when a taxi stopped at the gate of the hotel, the waiter politely stepped forward immediately in front of the door, a lady dressed in designer clothes from the car came out. It is understood that the average visitor can only take photographs taken at the door, it is difficult into the garden, many tourists only looking through the window at the passing of time. "Have seen a movie called" Peace Hotel ", I wondered myself if you can look like a witness, the results are now coming to Shanghai three times, and so far not succeeded." Mr. Zhang said regretfully foreign tourists. "Waiter self-defense In order to reduce to do "useful work" "snobbery" is the professional needs "We have a sales job,http://store.shopping.yahoo.co.jp/waiwai/gwx-5600-1jf.html, wages are linked to sales, every day to face so many customers, if he really did not intent to purchase, there is no need to charge so much tongue, and symbolically with a heel just fine. "a clerk in the Hang Lung working bluntly, is snobbish" occupational requirement "to walk in the door the customer certainly meeting looked at some, conduct some basic judgment is necessary, such as not wearing a diamond ring, wearing what brand, etc. If you are wearing a fake brand-name, naturally not enthusiastic attitude, and maintain a certain distance. Sales in the eyes of the guests actually there is no difference, but also how to distinguish it? Reporters interviewed two who have had the luxury stores experienced sales staff, they agreed that "there must be a difference," especially luxury goods stores, can be made relatively small business, more people look strange, if if not carefully distinguish, we are doing a lot of effort "exercise in futility." As for how to segment, depends on the personal experience of the sales staff. Years of sales experience for many practitioners in the door the moment the guests, will be able to accurately determine the basic out who in the end belongs to which class of people, for some it is judged as "visitors" guests, naturally would not be so active, and this how "experience" is like, everyone's saying a lot different. Ms. Shao has done luxury sales, told reporters in her eyes, "want to buy something guests into the store will try to ask,http://store.shopping.yahoo.co.jp/menscasual/n-tops-8-menscasual.html, eyes will stare a few favorite look, but those who do not buy things you Usually no goal, we looked at Me and will take the initiative to find him, the brochure will be sent to him, along with other general just "had the same experience in luxury sales Mr. Zhu said:." when guests appear a combination of a couple or mother and daughter, or guests come in to ask the sales staff recommendation, it is sold relatively high chance of other cases generally do not take the initiative. " However, these staff also did not forget the luxury of some customers questioned some self-defense. Zhu acknowledged,scarpe mbt, do sometimes guests had gone, back and laugh about the guests and colleagues, but the face is certainly to be polite. Chen said, "We are also in customer service for the brands, and if we are in conflict, then the customer means that brands and customer conflict, the consequences are very serious. Some customers to try a lot of pieces the results do not buy clothes, even a little uncomfortable, but still want to smile in the face. as inclement service attitude, it is estimated that because of some personal reasons, the sales staff is inevitable because the things in life will affect the work. "when a reporter asked when the clerk had not seen the language conflict occurs with the guests, Ms. Shao busy explained, some of the guests to the store is to copy down the product number, go back later in the Taobao shop open fake or intend to find a friend brought back from abroad , once after a clerk found could not bear it, the guests quipped, "Do you want me help you with pen and paper down, ah," the result is that the clerk manager severely criticized the meal. "Merchant responded Afraid to offend potential customers claim the clerk shows no partiality However, with such a "soft discrimination" service, not luxury brands want to see the business itself, the brand itself does not want to distance itself from the customer, not a brand would put myself in the position of superior and ignore absolutely most of the customer base. LV customer service phone Ms Chow told reporters that the company uses a more humane approach to service, reception staff will not have the details of the process and make provisions, there is no specific standard of service, but you can guarantee, will treat all guests equally, do not wear colored glasses to treat, and can always arrange a sales staff reporter experience. Mixed bag for reporters to experience the situation, Ms Chow said that this may be sales personal problems, we want to investigate, for the bad service attitude of staff to conduct education. Peace Hotel "reject off" situation for the reception Wang told reporters, Peace Hotel is a private building, not a tourist attraction, and is located in the Bund area crowded, so under normal circumstances refuse visitors and guests paid for inside everyone came in, paid guests will feel unfair. When a reporter asked to do so would not be discrimination guests when the suspect, Wang explained, the situation is often the guests come to rest after the hang of, more or less will affect the inside of the guests. Bentley's staff on the phone told reporters, usually only received an appointment in advance Bentley customers, other guests if only a short time to visit, it is possible, but can not sit down and rest. In an interview with reporters, several luxury companies said they are very afraid of the customer to be gas to run, "we say over and over again to the clerk, who today can not afford, we can not afford not guaranteed tomorrow asking the waiter not to judge by appearances, to show the style of exquisite service, but the difference is the service will inevitably occur. "the officer explained that luxury brand companies are very standardized training system for staff have a set greeting language and costumes, make-up, but some of the staff to implement when the body, sometimes it is very stiff, no intimacy. Hang Lung had done sales Chen told reporters, "We have a pre-employment training in the city,karen millen dress,http://sportsfan.jpn.org/cgi-kban/sunbbs.cgi?mode=form&no=173&page=1;rpin, but not training on how to pick the customer, not the truth with what clothes you wear what table is rich, we have to do to put each customer as God. "Experts say Discrimination is discrimination It may be individual behavior Distinguish between customer behavior be considered discrimination it? Shanghai Institute of Enterprise Culture and Brand Patio Du, deputy director of the view that the general sense, the customer will certainly be considered a discriminatory discrimination, but there is no discrimination in the usual sense so obvious, it should be said to be "soft discrimination." "Luxury good brand reputation, awareness is high, and people will still buy buy, so 'soft discrimination' hurt these high-end brands effect is actually very limited." On the other hand, this may be the sales staff quality has a certain relationship, and sometimes the will brand itself is not so, but long-term employees working in the luxury goods shop, probably because of some high-end brands, and he unconsciously lofty, and thus give rise to discrimination and arrogance. Du Patio that, for general industry, corporate culture is the enterprise, the brand culture is in terms of the external public. For the retail industry, service industry, corporate culture and brand culture in a way equivalent. In some high-end foreign brands to pay more attention to customer privacy, some customers do not want to be disturbed, do not necessarily go in like a very warm and kind service, we prefer to keep a certain distance service polite way, but to the customer feeling still to be very cordial. Customers are not allowed differential treatment, long-term perspective, if according to the customer's dress,http://211.86.128.2/gjjl/Review.asp?NewsID=595, and conversation, to buy or not to practice discrimination, it will certainly hurt the brand image. No matter what the face of customers, but also whether to buy or not, should demonstrate to customers the same treatment. But every luxury brand positioning is different, although some luxury brands to do high-end products, but gives the image is still very close to the people, some luxury brands are pursuing the mysterious, high-end effects will not be considered too many corporate citizenship. Ideally, the pursuit of the interests of business and social responsibility to achieve a good balance. "Employees as brand window to the outside, have a grasp of the scale, the service should be in place without offside, Be kind, polite, not too cold or too warm. Continue to persist, then the customer will be more recognition of your brand." Shanghai Tang Jiansheng Consumer Protection Committee on Legal experts believe that, whether rich or poor, regardless of to buy or not buy, discrimination is a form of discrimination. But neglect the customer, sometimes maybe not the company's policy, but the individual behavior of the salesperson. Many foreign salespeople are students in reading, has a good family background and upbringing, will work as an important life experience and training opportunities in the luxury shops. And some domestic sales staff or even only a high school education, and foreign staff compared to the overall quality does have a larger gap. "If you assume this high-end price, the service should reach the level of high-grade, high-grade level from high-quality sales personnel." Tang Jiansheng said. But we must correct attitude, luxury stores no obligation to provide more social services, not because it is a luxury to require it to take on more social ethics and social responsibility. We call on them to provide good service, in order to guide other businesses to create a good image of the product and business culture. Share: welcome to comment I want to comment microblogging Recommended | hot microblogging today 

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