Term Project<br><br>MANG INASAL was first established on December 12, 2003 in Iloilo City and is currently the Philippines's fastest growing barbeque fast food chain that serves chicken, pork barbeque, and other Filipino favorites. It has 321 branches nationwide with over 10,200 employees system wide. Its presence in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives incomegenerating activities to many.<br><br>Mang Inasal is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, jordan 6 for sale La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores before 2012. Apart from the usual food presentations of multinational food company copycats, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stampgrilling with charcoal, rice wrapped in banana leaves, a marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the ambiance that encourages kinamot (the Ilonggo term in eating with hands) whenever chicken inasal is served. All these evoke a rush of nostalgia for tradition, culture, and most of all, Home.<br><br>The final causal loop will show the relationship of all the variables. The low price offered by the restaurant helps increase the demand. The law of demand states that, if all other factors remain equal, the higher the price of a good, the less people will demand that good. The amount of a good that buyers purchase at a lower price is more because as the price of a good goes down, so does the opportunity cost of buying that good. As a result, people will naturally be more interested in buying a product jordan 11 concord that will force them to go with the consumption of something else they value. The marketing of the restaurant is simple yet focused, putting this in perspective, the popularity will tend to increase. In addition is the proper selection of the location of each branch, this will entice more people to come in and experience the food of Mang Inasal. Also, with a good product quality, customers will be satisfied which makes the operations more efficient so as to cater the customers coming in. Also, shown in the loop are the negative feedbacks, more expenses are causes by the utility, salary, and taxes to be paid by the company. As the demand increases the purchases of raw materials to amplify as well, this will be the origin of huge expenses the restaurant will have to face. Also, a huge inventory would require more space for it, which will be added to the expenses again.<br><br>Conventional wisdom prescribes that to do a good job at managing the future do so via the success of the past. But experience tells us that navigating the future with this mindset has proven to be a recipe much more for disaster than for success. Five ways that are said to measure a business' success are profit, a growing customer base, customer satisfaction, owner satisfactory and employee satisfaction.<br><br>The secret behind the success of Mang Inasal that would make any entrepreneur envy would be the rapid increase of branches from 1 store in 2003 to more than 300 stores in 2010, its Php 3.8 billion sales in a year, and the 70% market share that was bought by Jollibee Foods Corporation. Mang Inasal has threatened Jollibee's market share, bred 11s prompting the latter to opt for a swift buyout of its competitor instead of battling it out for market share. The Jollibee Group already operates the most extensive fast food network in the Philippines with a total of 1,578 stores: Jollibee (703), Chowking (404), Greenwich (218), Red Ribbon (215), Delifrance (23) and Manong Pepe's (15). Jollibee said the acquisition of Mang Inasal is "estimated" to add 5 percent to its worldwide sales, 5 percent to revenues, and 7 percent to net operating income. The acquisition will increase Jollibee's store network in the Philippines by 19 percent and on a worldwide basis by 16 percent, the company said. A market observer who declined to be named told Malaya Business Insight that should this really be the case, Jollibee is risking a lot. "There has never been in the history of Philippine Stock Exchange an acquisition that placed a premium of 1,000 times," the source told Malaya Business Insight.<br><br>In the development of the model to represent reason behind the success of Mang Inasal, the level, rate and auxiliary equations are formulated. The stock flow diagram aided to the formulation of the model wherein the level equations are determined through the inflow and outflow of rates. The inflow of rates is being added and the outflow of rates is deducted from the inflow. The initializations of the levels are being determined through the data that are used. The multipliers for auxiliary are from the data gathered which are multiplied to the levels to determine the actual number of the desired data.<br><br>Using the Dynamo program, it can be seen in the generated graphs that there is a linear increase with respect to the total amount of net profit and number of branches. The leverage variable in this study that affects the success of Mang Inasal is the number of branches. According to the article written by Ned Roberto "Professor Dranove's provocative thesis came from his analysis of numerous cases of synergy. According to him, you can gain extraordinary results from just mixing but in the right proportions or levels ordinary means. So suppose under Jollibee Foods' system of doing marketing (in putting up in the next 300 more Mang Inasal stores) the new Mang Inasal is able to maintain practicing its five success secrets. Assume further that this continuation has a high probability of 70percent success. Now, the chances of also successfully replicating all five practices in the way that Mang Inasal has done it in its first 303 stores is not going to be 70 percent. Professor Dranove's mathematics of probabilities predicts that the likelihood of maintaining the complementarities is 0.70 to the 5th power which equals 0.17 or 17 percent. So there's just 17percent chance that Mang Inasal will go on succeeding and repeat its success in its first 300 stores to be true for its next 300 more stores. That's risking at less than even chance of winning!"<br><br>In conclusion, it would be recommended to shift the market segment from single to multiple so as to sustain the success of the company. "This line of thinking assumes that Jollibee's operations process is superior or at least compatible with Mang Inasal's so their combination will yield synergy. But Mang Inasal must be profitable or it could not have grown as fast and at a scale that it enjoyed over its seven years. This must be true even if we grant that its franchising had given it the needed capital to fund growth. You can't grow your franchising if you're not profitable. But is the operations system of the two compatible? That largely depends on the similarity of their respective patronizing market segments. It's known and some even say that it's obvious that relative to Mang Inasal, Jollibee is catering to the upper end of the downscale market while Mang Inasal's must be at the midscale. So bringing in the Jollibee operations process into Mang Inasal's would probably do less good than more. It's more like a clash of two proud work cultures than a merging of two mutually reinforcing practices."
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