The Importance of Accessibility of Location to a Small Business<br><br>After 10 years of doing good business in their Hagertown, Maryland location, fate gave them a low blow last year.<br><br>A onelane bridge near the store was closed in August 2008 for repairs, detouring traffic. The bridge closure dramatically reduced the number of cars passing their road. With fewer cars, their sales plummeted. Even Quiznos in the same area complained in a that their sales were down 50% because of the bridge closure.<br><br>The business has fought the county on getting a temporary bridge put in to at least ensure the continuous flow of traffic. The state actually approved it but the County jordan retro shoes Commisioners voted it down.<br><br>And what could be worse than a Christmas store not being accessible in the months leading to the Christmas season?<br><br>The bridge reopened on Dec. 21, 2008 but by then the damage to the business has been done. Sales dropped and cashflow became so tight. They explored the option of moving the store to another location, but they were not able to secure financing. Unable to run the store any longer, the owners then decided to sell their well established Christmas store.<br><br>I have not seen the financials of the business, so I am not really privy to what went down. But one area that they should have pursued was to use the Web to sell their products. They should have opened an ecommerce store that allow them to sell to a wider customer base. Given this day and age of shopping online, failure to tap the Web as a selling raging bull 5s for sale channel can be huge kiss of death. Even with the reduced foot traffic, they could have maintained their sales through their ecommerce store.<br><br>But now the business is for sale. It sad that a oncesuccessful business suddenly found itself with hardly any customers because their location became inaccessible. Everyone knows locations is important.<br><br>With hindsight it is obvious that people should jordans for cheap try selling through the web. Unfortunately some services like haircuts do not subscribe to that model.<br><br>Another thing businesses could do is try and sell through other homeowners searching for such people who are not looking to notch up a million dollars in profits but a small amount. Of course the zoning laws of that substore should permit the activity. The business owner can skim a small percentage of profit leaving the bulk to the substore. A little complicated but it can be done.
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